Trades-Made
A new ™ mark to show that everything is trades-made.
It may not be obvious, but there's a tradesperson behind everything. That's why we created Trades-Made, an initiative from Red Wing inviting brands to show their support of the skilled trades by adding a “Trades-Made” mark to their logo via a fully open-sourced campaign. The more people realize that everything is trades-made, the more they'll understand how vital trades workers are to everything around us.
This effort launched on Labor Day 2023, and saw over 30 brands join the cause, while also garnering national media attention with over 750 million earned media impressions.
Case Study
Launch Film / Everything is Trades-Made
We Open-Sourced the Trades-Made™ Mark and All Campaign Assets
And our Labor Day campaign became the Labor Day campaign of 32 other brands
Our Retail Stores + Products Were Updated With the Trades-Made Mark
Role: Head of Brand + Creative at Red Wing
Made with the good people at Mischief and the team at Red Wing.