Nike Retail Innovation

The future of Nike Retail.

While at AKQA, I led our design team working on Nike retail innovation for three years. Much of our effort was dedicated to helping define the experience vision for Nike’s new flagship store concept, the House of Innovation.

Our remit focused on three key experiences: The Connected Store, Speed Shop, and a top secret sneaker offering (unfortunately, I can’t share or say anything more on the latter).

The Nike App is your remote for the store — seamlessly blending the online and offline shopping experience.

Customers can enter and navigate the store experience from a mobile-first perspective, using the Nike App as their point of entry—if that’s what they want. No matter the in-store interaction you prefer, the capabilities of the Nike App give you even more experiential choices through your smart device. Key features and services include:

Nike Instant Checkout: Scan. Pay. You’re done. Skip the lines.
Scan to Try: Items will be brought to you for a quick fitting or placed in a dressing room.
NikePlus Member Unlocks: Special products and offerings only for members as they arrive.
Buy Online & Pick-Up In-store: Exactly what it sounds like.

Nike Speed Shop

Store Evolution, in Real-Time

The future of brick-and-mortar retail counts on engaging, personal shopping experiences that respond as quickly — and as personally — as its digital counterpart. The Nike Speed Shop, an entire floor that uses local data to stock its shelves, and re-stock them based on what the community wants. You can browse the Sneaker Bar with the aid of a store athlete or a digital read-out of locals-only data. NikePlus members can reserve items via the app and have them held in an in-store locker, ready for pickup whenever is convenient.