Out of Fashion Since 1905
Trends are temporary. Icons are timeless.
With fast fashion as our enemy, we launched the first ever global campaign from Red Wing Heritage. For over a century, Red Wing has made boots for people who live life on their own terms. Thoughtfully worn by those who are more concerned with quality and longevity than the latest fashion trend, this effort celebrates and showcases real stories of real people who live intentionally out of fashion. This is Red Wing’s ode to those who do things differently, challenge the status quo and defy conventions. Those who are iconic — just like Red Wing.
See below and visit the Out of Fashion Since 1905 site here.
Launch Film / Words by: Hunter S. Thompson
Words by: Hunter S. Thompson, Directed by: Akinola Davies Jr., Read by: Cyann Ribeiro
Want Show Laundry / Taichung, Taiwan
He’s 83, she’s 84, and they model other people’s forgotten laundry. Wan-Ji and Sho-er, the owners of Want Show Laundry (@wantshowasyoung) in central Taiwan have become Instagram stars for posing in left behind garments. Despite their overnight celebrity, Wan-Ji and Sho-er live by a simple philosophy: forget all the rules, but don’t forget your laundry.
Want Show Laundry Film
The Concrete Cowgirl aka Erin Brown / Philadelphia, PA
Erin Brown isn’t your average cowgirl—she’s the Concrete Cowgirl. A life-long equestrian, Erin spends her days riding horses and running the Philadelphia Urban Riding Academy (PURA). As an extension of the original Fletcher Street Stables, Brown founded PURA, a 501(c)3 non-profit, with a powerful mission: To preserve the life, legacy, and culture of Black urban cowboys and cowgirls in the city of Philadelphia through equine related activities and educational programs.
The Concrete Cowgirl Film
Bioni Samp / London, England
Nestled in a hidden corner of a London park is a small green hut that serves as the workspace of DJ Bioni Samp. However, the enigmatic musician isn’t your average DJ — he composes music entirely from the sounds of bees. Using synthesizers of his own design, Bioni creates music to draw attention to the fragile ecosystem of pollinators.
Bioni Samp Film
Role: Head of Brand + Creative at Red Wing
Team: Jennifer David, Alice Chiapperini, Matteo Capaldi, and a massive effort from the team at Red Wing.
Directed by: Akinola Davies Jr at Iconoclast / Concrete Cowgirl directed by: Leo Aguirre
Press & Interviews: AdWeek, Hypebeast, Complex, WWD, and Star Tribune to name a few.