Thank You, Tradeswomen

For over 115 years, Red Wing has made boots for those who build the world around us. Unfortunately, women continue to be overlooked in the workplace — and the construction job site is no exception. As part of an ongoing effort to honor the women who build the world around us, we were incredibly fortunate to to tell the story of Nettie Dokes — a tradeswoman who is working tirelessly to bring equality to the trades and inspire the next generation.

Continuing with our Thank You Tradeswomen effort, we created a film honoring and giving thanks to the incredible Shelley Abbott and all the moms who build the world around us.

Role: Head of Brand + Creative
Creative at Red Wing: Kim Lansing
Directors: Britton Caillouette + Taimi Arvidson / Production Company: Farm League