Red Wing Collaborations

Creative direction. Brand direction. Concept development.

See below for collaborations ranging from Red Wing’s first sneaker (with New Balance), to working with Hiroshi Fujiwara of Fragment design, to an unexpected collaboration with a laundromat in Taiwan.

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Want Show Laundry / Red Wing

A collaboration for good, celebrating circular and sustainable fashion.

We flipped the idea of a collaboration on its head by bringing together an iconic American boot company with an infamous laundromat in Taiwan. In the spirit of Red Wing’s Out of Fashion brand ethos, and inspired by Want Show Laundry’s modeling of their customers forgotten garments, we co-curated a limited edition collection of forgotten and left behind boots.

This collection included unreleased Red Wing prototypes, special editions, limited runs, and more. They were offered up for auction, with all proceeds going to the Want Show Laundry Redefine Project — a circular fashion initiative focused on selling long-forgotten items of clothing and supporting charitable causes in Taiwan. More via: Hypebeast & CoolHunting.

Continuing the legacy between Red Wing & Hiroshi Fujiwara of Fragment Design.

Red Wing was a work boot brand until Hiroshi turned it into something much more. The style he regularly wore in the '90s — the Red Wing Classic Moc Toe — became a thing of legend in Japanese style circles because of his unconventional and visionary approach. The rest is history.

In honor of this legacy, and designed in partnership with Hiroshi, this collaboration came to life as an ultra premium rendition of the icnonic Moc Toe. More via GQ and Highsnobiety.